Recently, I’ve had the good fortune to direct productions for broadcast & social. Below is a selection of things created with my AD partner Steven Williams.
NYC Loves It
The YMCA is more than a gym. It’s a community hub for all of NYC. We celebrated the amazing communities of the YMCA by giving them the cameras — creating a UGC campaign by members, for members.
The campaign ran in digital, connected TV, paid social, and OOH across New York City, smashing membership sign up targets.
Nespresso
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It’s not always easy for brands to step into purpose-driven marketing.
The list of social causes can seem endless and overwhelming. At Accompany Creative, we helped develop an integrated social impact platform for Nespresso that begins inside the organization.
Nespresso Employee Resource Groups (ERGs) are there to support underrepresented employees in the workplace. Rather than pitch causes for the brand to support – we instead turned to these employees and the things they care about.
We highlighted our non-profit partnerships with films, social posts and store takeovers. For each cause, we worked with an artist from the community to develop a line of limited edition coffee cups with all money raised going straight to the non-profit.
